Monday, 10 April 2017

So whats this Physical Web all about?

The 'Physical' web, not to be confused with the 'dark' web, is an open approach to enable quick and seamless interactions with Physical objects and Locations.

The Physical Web enables you to see a list of URLs being broadcast by objects in the environment around you. Any objects can be embedded with Bluetooth Low Energy (BLE) beacon, which is a battery efficient device that broadcasts content over bluetooth. Beacons that support the 'Eddystone' protocol can broadcast URLs. Services on your device such as Google Chrome or 'Nearby' notifications can scan for and display these URLs after passing them.For more information checkout the Google PW Knowledge base

Switch on your Bluetooth, you never know what you may find!


  1. hi thanks for this great post!
    best regards,

    1. This comment has been removed by the author.

    2. Sadly Google have re-positioned the physical web in that now you need apps to ‘see’ it. For me the beauty was that it enabled organisations of all sizes to utilise a great means of communications without the expense of building and maintaining an app. It also suffered due too a lack of support in the iPhone world, iPhone Chrome no longer supports the PW so thats that. Hopefully it will resurrect itself in some shape or form.